Digital Marketing


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Abstract

Module 1 : Introduction to Digital Marketing
1. Fundamental of digital marketing.
2. The importance of Digital Marketing
3. Overview in Digitalization World
4. Trends in Digital Marketingin 2021

Module 2 : Managing and Sustaining Online Behaviour
1. Understanding Online Consumer Behavior
2. Importance of Online Consumer Experience
3. Managing the Relationship with Online Consumer

Module 3 : Digital Marketing Strategy and Digital Media Techniques
1. The importance of Digital Media Channels in Marketing Comunication
2. The differences in the Digital Media Channels
3. The Effectiveness of Digital Media Channels in Marketing Communication

Metadata

Item Type: Events
Creators:
Creators
Email
Ibrahim, Muhammad Azman
muhazman@uitm.edu.my
Divisions: UiTM Cawangan Perak > Perpustakaan Tun Abdul Razak
Event Title: Kursus Digital Marketing
Event Dates: 19 April 2021
Projects: Latihan Dalaman PTAR
Uncontrolled Keywords: digital marketing
URI: https://iknow.library.uitm.edu.my/id/eprint/65

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