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Abstract
Module 1 : Introduction to Digital Marketing
1. Fundamental of digital marketing.
2. The importance of Digital Marketing
3. Overview in Digitalization World
4. Trends in Digital Marketingin 2021
Module 2 : Managing and Sustaining Online Behaviour
1. Understanding Online Consumer Behavior
2. Importance of Online Consumer Experience
3. Managing the Relationship with Online Consumer
Module 3 : Digital Marketing Strategy and Digital Media Techniques
1. The importance of Digital Media Channels in Marketing Comunication
2. The differences in the Digital Media Channels
3. The Effectiveness of Digital Media Channels in Marketing Communication
Metadata
Item Type: | Events |
---|---|
Creators: | Creators Email Ibrahim, Muhammad Azman muhazman@uitm.edu.my |
Divisions: | UiTM Cawangan Perak > Perpustakaan Tun Abdul Razak |
Event Title: | Kursus Digital Marketing |
Event Dates: | 19 April 2021 |
Projects: | Latihan Dalaman PTAR |
Uncontrolled Keywords: | digital marketing |
URI: | https://iknow.library.uitm.edu.my/id/eprint/65 |
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